PR activities conducted as part of our adopted PR strategy involve publishing information related to your company or organization in the media.
The technologically advanced platform we use enables us to monitor a wide range of media channels, including print, TV, radio, online sources, and social networks.
Given the abundance and diversity of media, monitoring publications is essential, and collected clippings need analysis for evaluating each campaign. Analysis covers quantitative and qualitative aspects, assessing the value of media coverage and the achieved reach, so the success of undertaken activity can be easily measured and presented.
Our press clipping service gives you a complete overview of where communication is happening, in which medium, when, and to what extent. Additionally, it indicates whether coverage carried a positive, neutral, or negative tone.
Media monitoring is a key factor in tracking PR performance and activities and serves as a basis for evaluation and reporting to top management.